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Hydroponics Retail: What You Should Know

Mini hydroponics centre  to grow vegetable that you like. Mini hydroponics centre to grow vegetable that you like.

When you’re shopping for hydroponics equipment and hydroponic supplies, you’re looking for the best prices and products that increase the pleasure, convenience and value of your hydroponics gardening.

What’s more, you realize that your hydroponics retail shopping experience has a decisive impact on the success of your hydroponics garden.

Understanding that impact helps you be a more aware shopper so you get better deals, better products, and bigger yields. Here’s what I mean…

Twenty years ago I worked as a retail salesman in a big audio-video chain superstore.

The first thing they did when I got hired was put me in a week-long sales training class, and what I learned there gave me an insight into hydroponics retailing and sales that I want to share with you so you’ll have better results at hydroponics stores and other retail outlets.

You might be surprised to learn that many retail stores, including hydroponics, don’t carry the full range or even the best products their customers want.

The audio-video chain stores I worked at were controlled by distributors and suppliers who made deals with store management on what products to provide and not provide.

As an audiophile who knew the best equipment, I was disappointed to see that the store only carried mid-grade and low-end equipment, most of which was inferior stuff that I would never buy.

When I asked why, the store manager told me that the distributors who supplied us would only provide Technics, Pioneer, Fisher and other generic name brands, and that profits were the only consideration in what we stocked. Here’s an example of what I mean:

We sold a system that had an amp, two speakers, a tuner, a CD player, and a turntable. The wholesale price was $350. Our retail price was $800! This particular system had a terrible track record for breaking down a lot, but the mark-up made it attractive to sell anyway.

Worse yet, the store manager told me that if we independently tried to bring in high-quality, professional gear (such as Carver, DAC, Esoteric brands), the distributors would stop selling low-end gear to us, or they would raise their wholesale prices.

This would put our store out of business, because 60% of our customers wanted low-end gear and if we could not provide it at a competitive price, they’d go elsewhere.

Another thing that bothered me during sales training and when I got out on the sales floor is that we salespeople weren’t giving accurate or honest advice to customers.

My store’s management required us to meet sales targets for specific brands and models. Almost all of that equipment was the worst we had in the store. It had very low wholesale prices and a huge mark-up…which meant a lot of profits for us.

However I soon found myself feeling guilty when a customer came in, telling me he had saved up for a year to get a “great stereo,” but I was forced to sell him a piece of junk (and an extended warranty) because of store policies.

Another situation where customers didn’t get their money’s worth is when the salesperson doesn’t know enough about the products to give good advice.

In our store, most of the salespeople were not experts on audio and video equipment. They didn’t have a killer in-home theater or sound system at home. The only thing they knew was based on reading promotional materials and product tags for the equipment we had in the store.

This often resulted in salespeople recommending the wrong combinations of equipment- amplifiers that blew speakers due to mismatched power output and speaker capacity, that sort of thing.

I recall that the best salesman in the store, a guy the rest of us hated, named Barry…he was paid extra commissions under the table by Pioneer, along with the commissions the store threw at us if we sold the most profitable gear.

You’re right if you picked up that Barry always recommended Pioneer. He even got into a fistfight with a guy who came into the store wanting to buy Marantz. We carried Marantz products- they were sitting right there on the shelves- but Barry kept grabbing the guy by the arm and forcing him over to the Pioneer section!

The guy hit Barry in the face and was arrested. But here’s the kicker…the store and Barry told the guy that if he bought a top of the line Pioneer system, they wouldn’t press charges. Voila…another satisfied Pioneer owner (the store threw in a 5-year extended warranty for free).

You probably see that retail shopping for hydroponics equipment and hydroponic supplies can be summed up by saying you want a hydroponics store that treats you not as a customer, but as a client.

Turn on your intuitive radar and read the vibe, the expertise and the product diversity that the hydroponics store and staff offer you.

Do your own research, be an educated hydroponics consumer, and treat yourself with respect by only doing business with people who feel happy to share with you a client-centered approach that give you the latest and most effective materials to take your hydroponics garden to the highest level of plant health, growth and yield potential.

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Last modified on Wednesday, 03 November 2010 23:08

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